Our brand new format The Magic Door has skyrocketing ratings in Italy!…
From creator JD Roth, who brought you the mega-hit formats The Biggest Loser and Beauty and the Geek, comes the ultimate lifestyle transformation show.
The Magic Door, on Rai 2 in Italy, premiered in October 2024 and has already garnered the mostfollowers on Instagram out of all new series which premiered in October (The WIT). After one week, the show has already jumped from a 2.2% share to 3.6%, increasing viewership by over 10,000 people per day, with over 360,000 viewers per week…a 65% increase in its time slot!
The Magic Door (aka La Porta Magica) features a cast of ordinary people who wish to find the courage to change one aspect of their lives. They tell their stories and are then guided on a path of transformation, helped by an expert team of “Angels” to revolutionize their lives.